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Paid Search (PPC)


We will help you get the most out of your PPC campaigns with effective paid search management to send the right customers in your direction.

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How Do We Get This Going?


01

Understanding the brief

Once we have spoken to our prospective client, we will get to grips with what their objectives are and what they want to achieve from paid search.

02

Keyword research

Using the best tools we will conduct research to find out the search volumes and click costs for keywords we can use in the campaign.

03

Competitor analysis

A key part of the campaign set up, during this stage we will use our software to review what the competition is doing in the market to identify and offer a USP in the ads.

04

Create strategy and campaign plan

Next we create a campaign plan for the client to sign off on.

05

Campaign building

Now we begin building the campaign and start developing our ad creatives and landing pages to go alongside the campaign and complete the funnel we are building to generate leads.

06

Ad creation

An important step in the process is the creation of the ads themselves. Descriptive and creative ad copy can make a world of difference to your campaign and give you a head start over your competitors.

07

Conversion tracking set up

Conversion tracking must be set up correctly or we won’t be able to see if the campaign is successful and what is causing the success.

08

Landing page creation and Conversion Rate Optimisation (CRO)

Creating high quality landing pages that drive sales/conversions is one of the key ingredients to a good campaign.

What makes our paid search process special?


We provide an approach specific to you


At Lead Genies we add a personal touch to all our campaigns, you can talk to the same people every time you phone and get to know us. We are not just any other digital marketing company, here at Lead Genies we can talk you through the process and explain why we pick the keywords or the methods we pick.

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Paid search campaign types/platforms


Search – Targeting potential leads is based on keywords that have been searched into Google. The cost of the click will vary based on your industry and your bids for keywords will enter an auction against other advertisers.

Shopping – The main platform for ecommerce and selling products, this works off product feeds built into Google’s merchant centre.

Display – Image ads that appear on the site that the user is browsing. Targeting done through a mixture of keywords and targeting the audience’s interests.

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Transparency & Honesty


Unlike other digital marketing agencies, we are open about our paid search model and often our margins. You’ll realise our value and we’ll work hard to build trust and grow the relationship, ensuring that we deliver results for you.

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Campaign optimisation


We will continually monitor your PPC campaigns and make tweaks to improve their performance. Through our experience in many different sectors, we know what works, and when it is working how you hoped, we know how to make adjustments for better results.

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